We’ve been keeping it under wraps but we are in the process of a complete re-branding of our logos and website! Here’s what we’ve been up to:
We’re changing our name.
Lauren Nicole Designs is our interior design business and LILA Home is our retail store. We noticed that over the past year, it’s been confusing and our customers do not know how the 2 are related. Therefore, we are changing our store name from LILA Home to Lauren Nicole Home. Easy peasy and makes complete sense now!
We’re combining websites and getting a complete new look.
We could have waited until the website was ready to debut our new logo. But, come on, we were too excited! We are in the process of creating a brand new website that will have lots of new features including a better online shopping experience. We are hoping to show you the finished product in late May.
How did we decide on this new logo? Well, let’s show you that journey. First of all, we want to thank Bellaworks Web Design for all their creativity, patience and expertise designing our logos.
Initially, we sent them lots of pictures of inspiration. We loved Kelly Green and Navy together and liked the look of stripes–but without making it too “Monogram” looking. Here are a few of the pictures we sent the team:
During the first round of initial logos, we knew right off the bat which one was our favorite. Here are some of the contenders:
The bottom one was our favorite out of the first bunch so then Bellaworks started refining this to be exactly what we wanted. We asked them to keep playing around the “LND” because we loved how it looked there. And we also thought the shape of it was pleasing and true to us.
Here is the second round:
At this point, it was getting closer and closer to perfection. We asked for more navy and we got it! We did not want the green background because knew that could limit us in certain marketing materials. In the end, Bellaworks revised the top one more, popped the “Designs” and “Home” out more and took our the “D” in “LND.”
Here are the final logos:
We are honored to show you the journey we took to decide on our new logos and even MORE excited for the end of May to get here and debut our new website. Thank you for your patience as we transition all our names on social media AND please stay tuned for all the goodies!